The Administration and Management Guidelines for Developing Core Competency of Educational Personnel Underlying Education 4.0 for Chiang Mai Primary Educational Service Area Office 3

Abstract

The purpose of this research entitled “The Administration and Management Guidelines for Developing Core Competency of Educational Personnel Underlying Education 4 . 0 for Chiang Mai Primary Educational Service Area Office 3 ” was to propose the administration and management guidelines for developing core competency of educational personnel underlying Education 4 . 0 for Chiang Mai Primary Educational Service Area Office 3 . The samples were 4 administrators and 6 4 educational personnel from Chiang Mai Primary Educational Service Area Office 3. The research instruments were questionnaire, interview and focus group discussion. The data analysis employed mean, standard deviation while content analysis and narrative report were also used. The results showed that: 1. The administration and management conditions of educational personnel at Chiang Mai Primary Educational Service Area Office 3, in overall, was rated at the high level. 2. The core competency level of educational personnel at Chiang Mai Primary Educational Service Area Office 3, in overall, was rated at the high level. 3. The desirable conditions of educational personnel for Education 4 . 0 of Chiang Mai Primary Educational Service Area Office 3 were adhering to good governance principle, transparency, accountability, participation and cooperation, creative teamworking, communicationtechnology competence and creative and innovative mindset. This would add values to the work and their affiliated units to achieve standard, transparency, accountability and 5 significant competencies i.e. achievement motivation, service mind, professional, integrity and teamwork. 4. The factors affecting administration and management for developing core competency of educational personnel of Chiang Mai Primary Educational Service Area Office 3 underlying Education 4 . 0 were planning, organizing, leading, controlling, sociocultural, legal, political and technological aspects. 5. The management guidelines for developing core competency of educational personnel underlying Education 4 . 0 of Chiang Mai Primary Educational Service Area Office 3 comprised training, activities, meeting, sponsoring personnel for higher education, developing handbook, promoting participation and expressing their thoughts. The vital skills for educational personnel in Education 4.0 were good governance, communication and digital literacy, soft skills development, arts and legal skills.