The New Public Administration of Educational Promotion Group under Chiang Mai Primary Educational Service Area Office 3

Abstract

This qualitative study aimed to examine the new public administration of educational promotion group under Chiang Mai Primary Educational Service Area Office 3 underpinning quality indicators of the new public administration prescribed by Office of the Public Sector Development Commission (OPDC). The results showed that: Collaboration involved organizing the meeting among internal units and related units in order to collaboratively design action plans, showing involvement in operation/activities process, monitoring and evaluating the operation, consistently working together in solving the problems. Innovation involved supporting implementation of new information technology system and modern equipment to link educational data of each task group. Digitalization involved allocating modern equipment and tools, computerized programs, digital technology for delivery, compiling and storing data with ease and speed in order that staff can use data for their tasks, decision-making or disseminating educational information for people requesting service on educational data. Customer involved developing service, designing handbook for operation, servicing, service standards detailing every step for good and professional service. Process involved implementing P-D-C-A in administration/projects/activities which consisted of plan analysis, action planning, procedure, teamwork, monitoring, and tracking according to the intended objectives and goals.People involved designing tasks structure for a group and clear job assignment order, consistent capacity building plan for personnel in order to upgrade better job competence and creativity, promoting morality and ethics in working. Leadership involved leaders (a person in charge of job/project/activity) paying attention to committee/working group, showing good coordination, showing appropriate job administration structure to achieve the targeted goals. Results involved operation reporting, annual operation report based on action plans/projects, showing comparison of operation outcome against goals and policy of the unit, incorporating successful operation for developing concrete outcome and excellence.