Holacracy Management: The Potential Factor for Holacracy Management: A New Flexibly Hierarchical Management for Thai sales management in Cosmetic Industry

Authors

  • Paweena Kolkitchaiwan Faculty of Management Science, Silpakorn University
  • Thirawat Chantuk Faculty of Management Science, Silpakorn University
  • Phitak Siriwong Faculty of Management Science, Silpakorn University

Abstract

Sales force has been considered as the frontline to manage customer, sales and profit for the corporate especially in The Thai cosmetic industry. Cosmetic industries have been launched new product into the market to address consumer needs and trends, almost 6-7 campaigns. The was almost up to 200 stock keeping units in every campaign. Sales force need to be very dynamic and competitive to achieve sales target and deliver customer satisfaction with highly speed market. ”Holacracy theory„-the new flexible hierarchical management has been introduced to support dynamic, flexible and effective empowerment to sales organization. Within the Thai context, there are 9 potential factors considered as key important drivers for Holacracy management to be launched in Thailand based on Literature review. This study is aimed to provide potential elements with the meaning of Holacracy Management in Thai cosmetic industry to enhance sales efficiency to compete with highly dynamic environment

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Published

2018-06-25

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Academic Articles