The Journal of Pacific Institute of Management Science (Humanities and Social Science)

Research Articles

• Morale in Working Performance of Teachers in Chat Trakan District Phitsanulok Province Under Office of The Basic Education Commission

  Suchat Jaipukdee

  1-14

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• The Behavior To Purchase Fresh Coffee Of Consumers In Mae Chan District, Chiang Rai Province

  Anon Sansai

  15-25

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• Marketing mix factors affecting the decision to study at the Pacific Institute of Management Science

  Salika Kayod

  26-41

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• Marketing mix affecting the purchasing decision of souvenirs of consumers in Mae Thongkham Market, Mueang District, Phayao Province

  Supasara Boonruang

  42-58

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• The Causal Factors Influencing The Efficiency Of Social Media Customer Relationship Management: Toward Hotel Business In Thailand

  Phornpimon Aodton, Sruangporn Satchapappichit , Paneepan Sombat

  59-75

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