(From CSR to CSR: Approaches to Sacriice for Social Beneits of the Business Sector)

Authors

  • สมศักดิ์ สามัคคีธรรม รองศาสตราจารย์ ประจำคณะพัฒนาสังคมและสิ่งแวดล้อม สถาบันบัณฑิตพัฒนบริหารศาสตร์ (NIDA)
  • สุจิตรา สามัคคีธรรม ผู้ช่วยศาสตราจารย์ ประจำคณะบริหารธุรกิจ มหาวิทยาลัยเกริก กรุงเทพมหานคร

Abstract

              The approaches to making sacriice for social beneits of the business organization have been getting attention extensively since the 1990s. However, there are various forms of sacriice for social beneits, including the approach to corporate social responsibility (CSR) and creating shared value (CSV). This article aims to study the approaches to CSR and CSV through analyzing their characteristics of normative thinking and comparison of advantages. The study found that every forms of sacriice for social beneits can be applied for business and industrial organizations, depending on organizational leaders’ decision makings in selection of an appropriate form, types of business, budget, and internal as well as external environments of each organization. 

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Published

2019-07-11

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Research Articles