Service Marketing Mix Affecting, with the Intention of Returning for Repeat Purchasing Customer to Shop in Nakhon Thai, NakhonPathom Province

Abstract

               The study of service marketing mix affecting, with the intention of returning for repeat customer to shop in Nakhon Thai, Nakhon Pathom Province. The objective is to investigate the intention to come back and purchase the type of steel each Nakornthai consumer Nakhon Pathom by demographic characteristics such as gender, age, education, occupation, income, marital status, and to examine the relationship between attitudes towards marketing mix available. with the intention of buying back the steel industry store in NakhonPathom Nakhon Thai consumers. Instruments used to collect data were collected from a sample of consumers of steel, NakhonPathomNakhon Thai Restaurant 387 the data analysis using statistical software packages.0The results showed that 
              Most of the respondents were males aged 31-40 years with secondary education / vocational / vocational The employees are earning 10,001 to 15,000 baht and mostly married / living together, attitude towards marketing mix Nakhon Thai, NakhonPathom Province service overall was good. Study it was alsofoundthat product, price, promotion, place, process and physical overall was the staff overall were moderate. 
              The test showed that the hypothesis. Consumers of steel with a different career. With the intention of buying back the steel industry in NakhonPathomNakhon Thai restaurant. Its intention to buy back a different steel a re statistically significant at 0.01 and 0.05, and consumers of steel with gender, age, education, occupation and income differences are determined to return to buy the type of steel each Nakornthaiin NakhonPathom side advice or tell the person to come back as a significant iron unlike static at 0.01 and 0.05 
              Attitude towards the overall marketing mix are product, pricing, place, promotion, process and physical relationship with the intention of buying back the steel industry store in NakhonThau, Nakhon Province consumers' willingness to buy the iron in the medium and in the same direction. Statistically significant at the 0.01 level, the attitude towards the overall marketing mix and service areas product, pricing, place, promotion, process physical of the employees in the sales processsame Statistically significant at the 0.01 level.