Marketing Mix Affecting Product Selection Dietary supplements of consumers in Phayao Municipality

Abstract

           This research aims to study Marketing Mix Affecting Product Selection Dietary supplements of consumers in Phayao Municipality, And to compare the marketing mix that affects the purchase of various supplements of consumers in Phayao Municipality. Data were collected by questionnaire with 385 samples. Select sample by Accidental Sampling, Data were analyzed by percentage, mean, standard deviation and One-way analysis of variance found that Marketing Factors Affecting Product Selection Dietary supplements of consumers in Phayao Municipality, The overall is at the highest level Consumers value the product mix about Products are good quality, according to the properties and properties. The price is the right price for the product. Distribution channel is the location is convenient to buy a variety of products. Can be purchased easily, for example Department stores, drug stores, convenience stores Marketing promotion Is there a salesman or an officer who specializes in educating and recommending products., There are promotions to attract consumers by reducing redemption. The physical aspect must be clear of the logo or brand. The process of service is accurate in payment. Comparative results were found. Respondents with different gender. The importance of marketing factors is different, there were two significant differences at the 0.5 level of price and distribution channel. The average monthly income and education levels differed significantly from the market is not differences. Most consumer behaviors of buying supplements. Most buy body care products because of the price and quality of the product. Problems buying and servicing the overall is low.