Satisfaction of Thai Tourists Towards the Second Edition of Un Ai Rak Khlai Khwam Nao at The Royal Plaza, Dusit Palace and Sanarmsuepa

Abstract

The purposes of this research were to study the satisfaction of Thai tourists towards the second edition of Un Ai and to compare levels of the satisfaction of Thai tourists towards the second edition of Un Ai Rak by classifying their personal factors. The results found that their overall satisfaction levels towards the Thai tourists were at high when consideration each part of satisfaction it was found as Attraction is the highest rank, the comparison of Satisfaction Level of the Thai tourists with different gender was found no significant difference. Different personal factors of age, education levels, occupation and domicile showed significant differences