SERVICE QUALITY FACTOR OF INDUSTRIAL DISTRIBUTION FIRMS IN SAMUTPRAKARN PROVINCE

Abstract

The objectives of this research were; 1) to compare loyalty classified by demographic factors of firms 2) to study the level of service quality factor of industrial distribution firms. The. populations and sampling were 378 firms. The results of 1) the customer loyalty varies according to the organization; type of business, duration of the business, the nature of the business, the total number of employees, duration of use of the company's transportation services. 2) response, trust, guarantee, safety, communication and affecting to loyalty affecting to loyalty.