Bangkok Women’s Exposure to and Attitude Towards Communications of the Thai Women Empowerment Funds

Abstract

         The objectives of this research were to study 1) the exposure of Bangkok women to media from Thai Women Empowerment Funds; 2) the messages they received from the funds; 3) their attitude towards the communication from the funds; and 4) to compare the attitudes about the funds’ use of media and the topics of its messages between women who were members of grant funds and women who were members of promotion funds. 
        This was a quantitative research. The sample population was 400 women in Bangkok who were members of the Thai Women Empowerment Funds, chosen through multilevel sampling. The research tool was a questionnaire. Data were statistically analyzed using percentage, mean, standard deviation, t-test and chi square.
        The results showed that 1) both members of grant funds and members of promotion funds had a medium level of exposure to media from the Thai Women Empowerment Funds. 2) Members of both grant funds and promotion funds had a high level of reception of messages on all topics from the Thai Women Empowerment Funds. 3) Both members of grant funds and members of promotion funds had a medium level positive attitude towards the Thai Women Empowerment Funds’ use of media and use of content. 4) There was no statistically significant difference in attitude toward that funds’ use of media and the topics of its content between the two groups.