Customer Satisfaction towards Marketing Mix Of Tops Plaza Shopping Center Phayao Province

Abstract

         This research aimed to 1) studythe customer satisfaction towards marketing mix of Tops PlazaShopping Center, Phayao province2) compare the customer satisfaction towards marketing mix of Tops Plaza Shopping Center, Phayao province was based on personal basic factors. The samples were 380 people who came to the Tops PlazaShopping Center, Phayao province. The tool used to collect data wasa questionnaire. The data were analyzed by percentage, average, t-test and F-test or One-Way Analysis of Variance.

         The research found thatthe overall customer satisfaction towards marketing mix of Tops PlazaShopping Center, Phayao province was in a high level. When considering each aspect, the results were found that location aspect was in the highest level, followed bythe product aspect, price aspect and the personnel aspect, respectively, and the marketing promotion was in the medium level.

          The comparison of customer satisfaction with marketing mix of Top PlazaShopping Center, Phayao Province, was based on personal basic factors, and it was found that the results were not significantly different for gender educational levelsand occupation. However, in terms of satisfaction, the ages and incomes of the customers were significantly different at 0.05.