Survival of the Women Entrepreneurs During Pandemic: The Mediating Role of Competitive Advantage on Entrepreneurial Orientation and Firm Performance in Nepal
Abstract
The flash of COVID-19 hinders world business. Entrepreneurial Orientation (EO) has been flaunted as a tool for enterprises' survival during the pandemic. The purpose of this study is to investigate EO's influence on women-owned enterprises' performance during a pandemic and the mediating effects of competitive advantage on EO and the performance of women-owned enterprises. Data were collected from 227 women-owned enterprises via a survey questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) tests the hypothesis via the Smart PLS software to measure the relationship through bootstrapping and algorithms. Data analysis revealed that EO and competitive advantage have a significant positive relationship with the performance of women-owned enterprises. Similarly, mediation of competitive advantage exists in them. Furthermore, findings show that EO plays a crucial role in the survival of women-owned enterprises.
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