The Efficiently Enchantment for People Service of Depart of Business Development, Ministry of Commerce

Abstract

This research aims to study (1) the model and effectiveness of the Department of Business Development (2) to recommend strategies for the Department of Business Development. The research method is a qualitative research. The data used for analysis is obtained from a literature review. Data were collected from 18 key informants, purposively selected from relevant parties by in-depth interviews with a structured, face-to-face interview method from executives and personnel working at the Department of Business Development using an in-depth interview form. Data were analyzed by descriptive analysis.

The research results found that (1) the results of the Department of Business Development's public service delivery are very important to the strategy of the Department of Business Development. (2) Factors affecting the model of the Department of Business Development's public service delivery include (2.1) personnel efficiency, (2.2) service system efficiency, (2.3) organizational management system development, (2.4) technology system development, and (2.5) public relations development. (3) Effective approaches to the model of enhancing public service delivery of the Department of Business Development include (3.1) developing service excellence with innovation, focusing on enhancing public service excellence with innovation. and raising the level of public service to quality standards and international standards (3.2) creating good governance for the Thai business sector and (3.3) developing organizational potential to reach maximum efficiency by developing a modern business registration system, creating a complete business data warehouse and increasing convenience in accessing information, strengthening small entrepreneurs and raising businesses to quality standards, developing learning organizations to achieve maximum efficiency and effectiveness.