The Development of Enhancing Guidelines of Homestay Business to Luxurious Homestay: A Case Study of BangKachao Homestay Under the Marketing Drive of Cool & Chill

Abstract

          The Development of Enhancing Guidelines of Homestay Business to Luxurious Homestay: A Case Study of Bang Ka Jao Homestays Under the Marketing Drive of Cool & Chill. For research employs mix-methods by dividing the research conduct into 3 parts, a documentary research, a Participatory Action Research (PAR), and a survey. The details for each part are explained respectively. For tourists who want to travel with conservative and community tourism, this homestay can respond to such demand. When mentioning on being a Thai resort, this place only has exterior design that is Thai house style. For interior decoration, it is too dark with too many empty spaces making the rooms look awful. There should be decoration of some lamps or other things for better feeling. For positions of facilities or furniture, interior decoration is not under the same concept, especially wardrobes and clothes lines. The room plan may be incorrect therefore beds and clothes lines are not under the same concept. With sufficient spaces, new cloth hangers should be made or wardrobes should be provided. Clothes lines should be located at other sides or made with other styles to make the room more stylish with proper look.  Since there are various tourist attractions in Bang Ka Jao for relaxation in various styles, this place cannot respond to demand on being close with nature. This place is suitable for sleeping and going outside. The number of surrounding trees is a bit small causing high temperature at noon. However, there are some shades from some big trees. If the garden is more decorated, this homestay may give more pleasant feeling.  Frontage terrace of each room is connected to one another therefore there may be no privacy for any tourist who wants to relax fully.