Parichart Journal

Parichart Journal is a peer-reviewed journal publishing research articles, and academic articles in the fields of arts and humanities, social sciences, business administration, management, and accounting of researchers, academicians, or students of Thaksin University, and other organizations.

ISSN 2985-1238 (Online)

Vol. 38 No. 2 (2025): April - June

Published: 2025-04-28

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Muay Thai and the Anti-Kickboxing in Thai Society, 1972

Apichest Kanchchanadit

292 - 306

PDF (THAI)

Guidelines to Enhance Advance Cash Loan Management Efficiency in Higher Education Institutions

Anna Tearapattragul

515-532

PDF (THAI)

The Process of Producing Audio Description for Television Dramas: A Case Study of the Drama Series DRAMA FOR ALL

Phanthakan Thanon

257 - 272

PDF (THAI)

Muslim-Friendly Wellness and Beauty Services for Hotel & Resort Spas

Aomarun Jurattanasan, Maroning Salaeming

273 - 291

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The Analysis of Strengths and Weaknesses of Homestay in Thailand : The Approaches to Experience-based Tourism

Aswin Sangpikul, Anan Chieochankitkan

307 - 323

PDF (THAI)

Evaluation Research on the Project of Phuket City’s Physical Activity Model in Promoting Wellness Area

Prawit Khunnikom, Suvapak Benjatanawat, Yuttipong Kaewtong

324-340

PDF (THAI)

The Development of Learning and Career Skills of Marginal Children: A Case Study of Rai Som Wittaya Learning Center, the Mirror Foundation in Chiang Mai Province

Naetchanok Chuthong, Arteeyah Sani, Sakiroh Yaena Benharoon

341-358

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Stance and Stance-taking of The Mass Media about Sex Workers in Thai Public Discourse

Phonlawat Kuntasom, Jantima Angkapanichkit

359-378

PDF (THAI)

Consumer Behavior Analysis and Marketing Mix Factors Influencing the Decision to Purchase Peeled Durian in Modern Retail Stores: Recommendations to Marketing Strategy Development

Sirinyaporn Srirattanaworakul, Orachorn Maneesong, Patchara Tantiprabpa

379-393

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The Relationship of Content Marketing Awareness and Customers’ Pathway of Purchasing Dietary Supplement Online Products for the Digital Age Elderly in Nonthaburi Province

Pornpimol Sampatpong

394-410

PDF (THAI)

Environmental Policy, Social Values and the Awareness of Environmentally Friendly Products that Influence Consumer Behavior in Choosing Packaging in The Digital Age in Nonthaburi Province

Saowanee Srichannil

411-427

PDF (THAI)

The Analysis and Comparison of the Identity of the Ban Tham Community, Dok Khamtai District, and Sri Thoi Community, Mae Chai District, Phayao Province Within the Framework of Semiotics

Thanyapat Mungpattanasunthon, Pattra Akeprasert

428-441

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Knowledge Management from Local Wisdom about Wickerwork with Water Hyacinth for Creating Identities of the Communities' Products and Commercially Generating Incomes

Yuvadee Phontharaphong, Arnut Siripithakul, Sirawat Patkumh, Busarin Munvichachai, Sarawut Munvichachai

442-458

PDF (THAI)

The Development of a Model for Activities and Trails for Multicultural Traditional Food Tourism in the Ancient Capital

kamtorn chaemchamrus, Ammara Dokmai

459-482

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From “Urbanization” to “Wilderness”: Mythologies of the Relationship between Humans and Animals in the Novel the Call of the Wild by Jack London

Khomkrit Woradejnaiyana

483-497

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User Acceptance of Robotic Process Automation (RPA) in Accounting

Prugsachat Chinprasatsak, Teerasak Khanchanapong, Prerapha Taweesuk

498-514

Development of Riverside Areas along the Kok River for Tourism in Chiang Rai Municipality

Suphattharajit Manosod, Sirichom Pichedboonkiat, Ekawat Yanawongsa

533-552

PDF (THAI)

Bai-Si: Wisdom and Beliefs of the Isan People in the Mekong River Basin

Rungrutai Rampungjit, Chakapong Phaetlakfa, Kittikorn Nopudomphan

553-566

PDF (THAI)

A Study of the Characteristics of Beliefs and Characters’ Expressions of These Beliefs in the Sepha Khun Chang Khun Phaen, Wachirayan Library Edition

Narongrit Suksawat, Pornchok Pechaya Usomboon, Wuttinan Suporn

567-585

PDF (THAI)

A Study of the Best Practice for Developing Fishing Villages into Cultural Tourism Destination: A Case Study of Ine Fishing Village, Kyoto Prefecture, Japan

Patanapong Pongtanee, Therdchai Choibamroong

586-607

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Academic Article

Muay Thai and the Anti-Kickboxing in Thai Society, 1972

Guidelines to Enhance Advance Cash Loan Management Efficiency in Higher Education Institutions

Research Articles

The Process of Producing Audio Description for Television Dramas: A Case Study of the Drama Series DRAMA FOR ALL

Muslim-Friendly Wellness and Beauty Services for Hotel & Resort Spas

The Analysis of Strengths and Weaknesses of Homestay in Thailand : The Approaches to Experience-based Tourism

Evaluation Research on the Project of Phuket City’s Physical Activity Model in Promoting Wellness Area

The Development of Learning and Career Skills of Marginal Children: A Case Study of Rai Som Wittaya Learning Center, the Mirror Foundation in Chiang Mai Province

Stance and Stance-taking of The Mass Media about Sex Workers in Thai Public Discourse

Consumer Behavior Analysis and Marketing Mix Factors Influencing the Decision to Purchase Peeled Durian in Modern Retail Stores: Recommendations to Marketing Strategy Development

The Relationship of Content Marketing Awareness and Customers’ Pathway of Purchasing Dietary Supplement Online Products for the Digital Age Elderly in Nonthaburi Province

Environmental Policy, Social Values and the Awareness of Environmentally Friendly Products that Influence Consumer Behavior in Choosing Packaging in The Digital Age in Nonthaburi Province

The Analysis and Comparison of the Identity of the Ban Tham Community, Dok Khamtai District, and Sri Thoi Community, Mae Chai District, Phayao Province Within the Framework of Semiotics

Knowledge Management from Local Wisdom about Wickerwork with Water Hyacinth for Creating Identities of the Communities' Products and Commercially Generating Incomes

The Development of a Model for Activities and Trails for Multicultural Traditional Food Tourism in the Ancient Capital

From “Urbanization” to “Wilderness”: Mythologies of the Relationship between Humans and Animals in the Novel the Call of the Wild by Jack London

User Acceptance of Robotic Process Automation (RPA) in Accounting

Development of Riverside Areas along the Kok River for Tourism in Chiang Rai Municipality

Bai-Si: Wisdom and Beliefs of the Isan People in the Mekong River Basin

A Study of the Characteristics of Beliefs and Characters’ Expressions of These Beliefs in the Sepha Khun Chang Khun Phaen, Wachirayan Library Edition

A Study of the Best Practice for Developing Fishing Villages into Cultural Tourism Destination: A Case Study of Ine Fishing Village, Kyoto Prefecture, Japan