FACTORS INFLUENCING HEALTH WELLNESS AND SPA TOURISM AMONG FOREIGN VISITORS TO THAILAND

Abstract

The purpose of this research was examine validity of the factors influencing health wellness and spa tourism among foreign visitors to Thailand. The multiple aspects of Escapism through Health Promotion Tourism primarily attract foreign visitor for their destinations.Then the questionnaires were distributed 400 people who were enterprenuers of health tourism, foreign tourists and tourist guide. In the final stage questionnaires were collected from respondents. Data analysis and descriptive statistic analysed quantitative data research analyzed by statistical analysis as follows: percentages, frequency, mean and standard deviation, the path analysis was used to test the hypothesis and methods of structural relationship models. Firstly, the data were statistically analysed by confirmatory factor analysis. Next by structural models the factors were rated in terms of their influence on the development model of health promotion tourism for foreign tourists in case of study in Thailand. The research found that the model level had high construct validity. The model comprises of 9 factors SIGX, SPAX, SPEX, SERX, SPIX, SPOX, SPRX, STEX and SUSX and 25 sub-factors. As the result, the confirmatory factor analysis the measurement model is valid and well fitted to empirical data. The fitness values for the basic overall model all met the standard criterions, thus achieving desired levels. This model exhibits accept able level of fit. And used to confirm that all the factors are appropriate, construct validity and content validity the level is acceptable.