สิทธิและการปฏิบัติหน้าที่ของผู้บริโภคที่มีต่อโฆษณา

Abstract

Due to responding to the 5 items of rights protected by Thailand Consumer Protection Act B.E. 2522 and revised B.E. 2541 edition, the consumers have to take action in both before and after purchasing activity. They can sue for their right when found the offense.

The survey of consumer in Chiangmai shows that people are aware for their right and duty in the medium level, while it is high level in Bangkok. Although people in Chiangmai always do the before purchasing duty, but after purchasing activity to low, they leave the receipt which is would be the witness in case of sue process afterward. Even though the government provides many channels to give feedback or complain for the offenses, the consumers, especially in the remote area do not pay attention much in processing on it.

Therefore, this paper aims to awake the consumer to take more action in order to save their right and duty toward the advertisements.