ศักยภาพในการเป็นผู้ประกอบการของนักศึกษาคณะบริหารธุรกิจ มหาวิทยาลัยแห่งหนึ่ง เมื่อสังคมเข้าสู่ประชาคมเศรษฐกิจอาเซียน

Abstract

The purposes of this study were 1) to examine entrepreneurial potential of undergraduate students in Faculty of Business Administration, one of university 2) to compare entrepreneurial potential of students on several independent variables. The participants were 200 undergraduate students enrolled in the academic year of 2015, Faculty of Business Administration, one of the University. This study is quantitative research using questionnaires as the data collection instrument. The results show that 1) students had a high level of entrepreneurial potential toward entering to AEC however when considered as sub-entrepreneurial potential, their characteristics, attitude towards entrepreneurship, social norms and perceived feasibility are at high level but entrepreneurial intention is at moderate level;-. 2) there was significant difference in entrepreneurial potential between gender, program and family business (sig<0.05) however no significant difference in entrepreneurial potential between average family income per month and work experience of student during studying period;. 3) two of students’s independent variable (program and family business) had a correlation with entrepreneurial potential (sig<0.05).