การศึกษาศักยภาพของมัคคุเทศก์ในจังหวัดเชียงใหม่

Abstract

The objectives of the research were: 1) To study the potential of tour guides 2) To study the obstacles and problems that tour guides experienced. The data was collected through questionnaires, which were distributed to a sample group of 360 Thai tour guides working at main tourist attractions in and around Chiang Mai. It was then analyzed by a statistic program in order to identify the Frequency, Percentage, Mean, Standard Deviation, T-test and F-test. The research showed that the tour guides regarded their characteristics, as responsibility, taking the interests of tourists into account, attitude, moral qualities and ethics as “very important”.  On the topic of obstacles regarding to their work showed that transportation, accommodation, and illegal tour-guides were important. In addition, they regard the knowledge of local traditions, arts, architect, and people’s folkways as an important factor. On the topic of skillset, they regarded skills as language, professionalism and problem solving skills as “important”, except for writing skills, which they valued as “medium”.