การพัฒนาลักษณะบัณฑิตที่พึงประสงค์ตามความต้องการของผู้ประกอบการ: กรณีศึกษาบัณฑิตสาขาวิชาการบัญชี คณะบริหารศาสตร์ มหาวิทยาลัยอุบลราชธานี

Abstract

The objectives of this research were to study the need of entrepreneurs in Ubon Ratchathani, Amnat Charoen, Roi Et, Nakhon Phanom and Sisaket province toward bachelor degree in accounting, and also to study the differentiations of criteria for graduates’ selection divided into factors of business operation. The data collected from 95 entrepreneurs from both state and government sections by using questionnaire. Then, the collected data was statistically analyzed with descriptive statistical tool and inference statistics.

The study found out that the most important of the entrepreneurs for trading business and government section were graduates with moral. The entrepreneurs who had capital less than 15 million Baht highly expected graduates with cognitive skills because they needed less people in a team with high qualification to develop organization. Moreover, small enterprise business with employees less than 100 most needed graduates who had interpersonal skills and responsibilities by focusing on the progress of work, talents and commitment of performance. While big enterprise business with employees more than 200 most wanted graduates who had numerical analysis skills, communication and information technology skill in order to use modern equipment effectively and efficiently. However, for medium enterprise business with employees between 100 – 200 highly favorite graduates who had good team work and good relationship for operation within organization such as to accept opinions of the others.