องค์ความรู้ของการจัดการที่เข้มแข็งในศิลปะการแสดงลิเกล้านนา: กรณีศึกษาคณะลิเกมีชัยนาฏศิลป์ อำเภอหางดง จังหวัดเชียงใหม่

Abstract

This is qualitative research aimed to study the origins of Lanna Likay, to study the historical origins of the performing art form of the MeeChai Natasiip Likay Company of HangDong District, Chiang Mai Province,and to extract knowledge about the management strengths in the performing art of the Likay Company, which is still in operation after 68 continuous years.In-depth interviews with persons directly involved with Lanna Likay and the MeeChai Natasiip Likay Company were used to produce this research. As a result of the study it is clear that Lanna Likay was brought from the Central region of Thailand by Kru Sa-ing Sopit.  Lanna Likay acquired its identity through the use of Lanna language, Northern Thai (phun muang) Joyand Saw songs in performances and phun muang Buddhist morality stories. The MeeChai Natasiip Likay Company was established in BE 2498 (AD 1955) by Mr. Boonmee Bai-ngiaw, and when he got old the children took over. Presently Mr. Charoen Bai-ngiaw and Mrs. Titiya Prutisilp Oh-no, son and daughter, are the managers. 

The performances still use the style that identifies Lanna Likay.The research concluded that the core knowledge which has enabled the Likay Company to remain strong includes: 1. knowledge of performance that creates audience satisfactionwere consistent with points of view and theories of satisfaction. They include the following: the troupe had a high level of ability, they were able to sing folk songs (Joy, Saw, luuk thung), their dancing was beautiful, performances were appropriate to the roles, the combined effect on stage was in likay style, including costumes, lovely backdrops, stage, light and sound system, diverse sub-plots were fun, humorous, and the story-line was led understandably and showed a good attitude toward likay performance which demonstrated the need to carry on likay performance as an art. 2. knowledge of internal management within the company that builds satisfaction among the members of the troupe were consistent with points of view and theories about working in successful teams.They include the following:1)Everyone on the team cooperates in the administration (it is a participative system) in which members get to express preferences on various matters. 2)Team members have equal opportunities to advance the team’s performances. 3)Team members are accepted and have a sense of belonging with the administrators and members joined as a clan, family, or teacher with protégées. 4) The team members receive recognition leading to pride 5)in the area of financial remuneration which is one motivation to work, the Chai Natasilp Company had a principle from the time Mr. Boonmee founded the troupe, namely that no performer’s salary would ever be withheld; and this is practiced right to the present time.

The researcher observed that if a Likay company or a local performance troupe utilizes this core knowledge in their management in cooperation with people in society to build projects and open opportunities to study Likay performance and other local performing arts in the broader community circle, it helps preserve and enhance the work of Likay performance and local arts, as well as the artists who carry this out being able to generate an additional side of income for their company.