การศึกษาพฤติกรรมการรอเที่ยวบินของนักเดินทางระหว่างประเทศ

Abstract

This study aimed to study the international traveler’s flight waiting behaviors by surveying travelers’ demographic factors which are related to consumer behavior principle. This research was designed as a quantitative research by collecting the data from 400 respondents and analysis by using descriptive statistics. The results showed that most of the respondents are male, who need private area for a short break or overnight, with age between 23-30 years old, Europe nationality, monthly income of 50,001 to 100,000 baht, single, and bachelor's degree education. The travelers’ behaviors are to take the holiday and business trips, with departure times in the morning (4:01 to 10:00) and the transition period of 2-3 hours, normally wait at departure hall. In addition, duty free shopping and dining are the most favorite activities of respondents at departure hall area. Two hours are the period of arrival airport before flight time. This information would be useful for Thailand airport managements and people who have related businesses that would able to provide better services for international travelers.