การศึกษาพฤติกรรมการซื้อด้วยหลักประสาทวิทยาว่าด้วยเรื่อง “ฉันต้องมีในสิ่งที่เธอมี”
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Abstract
This article based on the book “Buyology’’ by Martin Lindstrom who is a marketing guru. In the book, Lindstrom sets out his stall against ‘traditional’ market research, which he argues is not up to the task of working out what people really think and feel. Perhaps more interesting than what Buyology reveals about why we buy is what it tells us about the state of. How we understand our brain’s response to advertising is the key to why we buy.
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How to Cite
พ่อค้าทอง ส. (2018). การศึกษาพฤติกรรมการซื้อด้วยหลักประสาทวิทยาว่าด้วยเรื่อง “ฉันต้องมีในสิ่งที่เธอมี”. PAYAP UNIVERSITY JOURNAL, 23(2), 63–75. Retrieved from https://so05.tci-thaijo.org/index.php/pyu/article/view/135421
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Research Articles
References
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______. (2008). Buyology: How everything we believe about why we boy is wrong London: Random House Business Book .
______. (2011). Brandwashed: Trick companies use to manipulate our minds and persuade us to buy. Australia: Random House Ausstralia Pty Ltd.
Lutz, R.J. (1991). The role of attitude theory in marketing: Perspective in customer behavior. New Jersey: Prentice Hall.