การศึกษาพฤติกรรมการซื้อด้วยหลักประสาทวิทยาว่าด้วยเรื่อง “ฉันต้องมีในสิ่งที่เธอมี”

Abstract

This article based on the book “Buyology’’ by Martin Lindstrom who is a marketing guru. In the book, Lindstrom sets out his stall against ‘traditional’ market research, which he argues is not up to the task of working out what people really think and feel. Perhaps more interesting than what Buyology reveals about why we buy is what it tells us about the state of. How we understand our brain’s response to advertising is the key to why we buy.