ความขาว วัฒนธรรมใหม่ของสังคมไทย

Abstract

In the present days, “whiteness” has become one of the physical qualities that Thai people place importance upon. This, however, is partly because they adopt some influence from the media, who have continuously been presenting news or stories associating with the whiteness of people in our society. With the lack of media literacy, this inevitably made many people fall victims of the media’s influence, resulting in many of them trying every way possible to make themselves appear whiter, without being aware of their own safety at all. Therefore, with the fact that the media itself has become a vital marketing tool, we should encourage people to make the right judgments in terms of distinguishing and being selective in consuming news or stories presented by the media, without being totally dominated by them and falling victim of them. Many different institutions in the society, including education institutions in all levels should pay close attention to the importance of equipping people in our society with any essential knowledge or information required  in order to strengthen their immunity when consuming what the media have to offer.