มุมมองด้านการสื่อสารสุขภาพ : ใครสื่อสาร ใครรับสาร ใครได้ประโยชน์

Abstract

Health Communications is the multi-level and multi-dimensional communications dpending on “who sends the message” and “who receives the message”. In reality, everyone can send and receive the message.  But, for the person who is directly in charge of Health Communications or Health Communicator should have the precise knowledge and understanding of the information; be social responsible, have good attitude and be sure that the message has been thoroughly studied and checked. More importantly, the message should be strategically planned to reach individual target; so that the Message Receivers (patients and their relatives, health organization, general public, family and friend, etc.) will truly benefit from it. For the Health Communications personnel, he must be able to think, analyze, and plan the health communications message both tactically and strategically.  And, he must be able to present this in the concrete way to ensure that the audience could understand the message easily. This, definitely, will include Contents and Key Message or any knowledge that will be communicated through any channels to reach the target audience, the determined goals and objectives.