The Critical Factors to Success of Startup Business in Thailand

Abstract

Study about the most important factor for startup success in Thailand. This study to find a startup business model suitable for businesses in Thailand, to strengthen and how to succeed in business. The aims of study are study about a context of startup's problems enterprises in Thailand and to find out how to solve the problem of startup, Reduce mistakes and failure of startup business. For this study, the researcher used a qualitative research by using documentary research, reviewing relevant theoretical and literary concepts. The study indicated that the success of Startup in Thailand depends on the nature of the business and different target groups. The summary can be summarized as follows: E-Commerce will focus on the timing factor. Product and Service are demands of most people. Startup Type of User-Generated Content will focus on the team because team can work easily, understand each other, lead to a perfect business plan, Output in a timely manner and will result in huge capital mobilization. Startup type for Services will Focus on new ideas, Creativity and attractive to people. The keywords of all business are a business model using to support and solve the problem in startup business.