Distinctive Capability Determinants that Impact the Success of Small and Medium Enterprises
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Abstract
This research aimed to study the impact of the distinctive capability determinants on the success of Thai Small and Medium Enterprises (SMEs). The sample numbers, obtained as referred to Krejcie & Morgan table at 95 % confidential intervals, consist of 385 SMEs entrepreneurs in Bangkok Metropolis. The research tool was the questionnaire, and the statistics used for data analysis were descriptive statistics and multiple regression analysis. Most respondents were male, aged between 31-40, have bachelor’s degree education, and 2-4 total staff. The businesses were mostly 3-5 years old. The result shows that the distinctive capability determinants, the Connection/Networking positively impacts the success of Thai SMEs both financial view and non-financial view with a significant level at .05. In contrast, Reputation and Innovation have a negative influence on the success of Thai SMEs. There are more distinctive capabilities for different businesses. The entrepreneur should analyze their business and know what their distinctive capabilities are to promote and contribute to the competitive advantage, resulting in business success.
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