Strategic Planning to Develop Community Enterprise under the BCG Economic Model: A Case Study of Ban Mae Ton Fresh Coffee Community Enterprise, Thep Sadet Subdistrict, Doi Saket District, Chiang Mai Province

Abstract

The academic article entitled "Strategic Planning to Develop Community Enterprise under the BCG Economic Model" was written to provide a rationale for the implementation of strategic planning to develop community enterprise under the BCG Economic Model. which help community enterprises in different areas of Thailand review and execute their strategic plan. To Enhancing the management of community enterprises, the following the 5-step strategic planning process were carried out: 1) analyzing the external and internal environment of the organization, 2) establishing a vision and mission, 3) setting goals, 4) formulating strategic plans, and 5) establishing policies. The development of community enterprises under the BCG economic model can create a balance between human, social, economic, and environmental development through the participation of all sectors. An example of this is the strategic planning process to develop the Ban Mae Ton fresh coffee community enterprise in Thep Sadet sub-district, Doi Saket district, Chiang Mai province. The initiative drives development in both products and services, generates income, along with conserving biodiversity and local wisdom under the BCG economic model. This leads to a well-directed and clearly targeted enhancement in development, positioning the community enterprise to create value by developing coffee production from its initial stages to its final stages through the utilization of scientific knowledge, technology and innovation. In addition, it also enhances value by leveraging the diversity of biological resources and culture to create high-value products that leads to a robust economic infrastructure aligned with Thailand 4.0 development guidelines.