The Key Individual Capitals of Hotel SMEs Entrepreneurs in Chiang Mai Province

Authors

  • Phathranit Sornsermsombut Lecturer, Department of Business Administration, Faculty of Management Sciences, Chiang Mai Rajabhat University, Thailand

Keywords:

individual capital, hotel entrepreneur

Abstract

             This research is a quantitative research aimed to study the key individual capitals of hotel SMEs entrepreneurs in Chiang Mai province and to investigate the relationship between individual capitals and the size of hotel. The data was collected from 250 hotel SMEs entrepreneurs in Chiang Mai province, with the use of questionnaires. The data was analyzed using general statistics and Pearson Chi-square. The result of research reveals that the hotel SMEs entrepreneurs are almost equally female and male, aged mostly between 41-50 years, most of which own the small-sized hotels. They graduated with bachelor degrees and had some career experience. The result of the test of relationship between individual capitals and the size of hotel, using Pearson Chi-square tests, reveals that these individual capitals are significantly related.

References

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Published

2020-04-23

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Section

Research article