Vol. 19 No. 70 (2024): October - December 2024

View Vol. 19 No. 70 (2024): October - December 2024

Published: 2025-01-02

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Research article

Exploring the Perception and Involvement of Gen Y in Homestay Program Sustainability in Malaysia: A Case Study of Jorho State

Arif Kamisan Pusiran, Honggen Xiao, Watsida Boonyanmethaporn

1 - 12
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Product Testing and Consumer Purchasing Behavior Towards Seedless Bite-sized Tamarind Products of Kaset Imjai Group, Pak Chom District, Loei Province

Wanwisa Paisri, Kitiya Kiriwong, Orajit Chatchawan, Dussadee Buntam

13 - 22
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Potential of the Tourism Supply Chain for Supporting Self-driving Tourists in Kanchanaburi Municipality

Tongchai Muanchoo, Suppakit Jongsaksawat, Rattitaya Hirunyahard, Nattawut Wita

92 - 103
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Factors Influencing of Social Media on Tourism Decisions of Generation Y Tourists: A Case study of Phu Pha Man National Park, Na Nong Thum Subdistrict, Chumphae District, Khon Kaen Province

Aongchanita Khangkhan, Hathairat Pinsopha, Natsinee Jarasthanitsak, Maythawin Polnyotee

104 - 113
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Thesis article

Marketing Mix Factors Affect Thai Baby Boomer Tourists’ Decision to Use Thai Spa Services

Anyaporn Ausavatakulwong, Paithoon Monpanthong

23 - 34
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Service Marketing Mix and Behavior of Consumers Using Grill Buffet Restaurant Services Style, in Nan Province

Wannapha Anujorn, Onkanya Kanthachai

35 - 48
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Services Scape, Service Quality, and Satisfaction Influencing the Intention to Revisit a 4-Star Hotel in Chiang Mai Province Among Chinese Tourist Groups

Tang Xiwu, Napawan Netpradit

49 - 58
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The Influence of Entrepreneurial Characteristics on the Success of Small and Medium Enterprises in Lamphun Province

Rolsukhon Kunakaew, Phathranit Kitthitinan, Sudarat Sangkeaw

59 - 70
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The Influence of Adaptation Strategies on the Survival of Small Retail Businesses in the Digital Era in Muenang District, Loei Province

Suwaphat Sriburin, Jaruporn Meesuptong

71 - 79
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The influence of Motivation on Work Efficiency of Public Organizations Employees in Chiang Mai Province

Preeda Prommayon, Suparerk Tharapitakwong, Phathranit Kitthitinan, Sudarat Sangkeaw, Pichaphob Panphare

80 - 91
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