The Comparative Study of the Management Effectiveness of Mountain Tourism by E-tag Car Between Phupapox Conservative Tourism Club and Phuborbit Tourism Promotion Club, Loei Province

Abstract

                The purposes of this research were to study the management of mountain tourism by E-Tag car and compare the management effectiveness of mountain tourism by E-Tag car between Phupapox Conservative Tourism Club and Phuborbit Tourism Promotian Club. By using both qualitative and quantitative methodology. In the study of the mountain tourism management will use qualitative methodology. The samples had three groups: the committees of both clubs 10 persons, the chairmans of both clubs 2 persons and the local administrators of both areas 8 persons, and were selected by purposive sampling. Three sets of questionnaires and Focus Group conference were developed for collecting the data. Using content analysis for analyzing the data. In the study of comparing the mountain tourism management effectiveness will compare with 8 variables: management effectiveness, the leader experiences, the rules and management, the stakeholders participation, the tourist services center, the beauty of tourist attraction and the route to mountain, the state of E-tag cars and the drivers, and the inner burst. By using both qualitative and quantitative methodology. The samples had four groups, three groups were the same as had mentioned above and one more group was the tourist group 30 persons, in order to get more data for comparing the variables had mentioned above, which were selected by purposive sampling and used questionnaires for collecting the data. For analyzing the quantitative data will use descriptive statistics such as frequency, percentage and arithmetic mean for comparing the data and use content analysis for comparing the qualitative data. The finding were as follows.    

                The management of mountain tourism by E-tag car: 1) Phupapox Conservative Tourism Club had established in B.E.2557 for the purpose of solving the problems of mobile plantation in conserved forest by villagers. All the members and committees of the club were the villagers of Pha Vai village, Puan Phu subdistrict, Nong Hin district, Loei province. The village Headman was the chairman of the club. In the end of year which was the  high season there were 50 E-Tag cars standby per day and 10 E-Tag cars per day in the ordinary day. The fare for adult was 60 baht each and 30 baht each for child. The incomes from the fares of every day were allocated 20 % to the club and 80 % to the drivers. The tourists could approach to 3 of 4 view point by E-Tag cars without any steep walking; 2) The Phuborbit Tourism Promotion Club had established in B.E.2558. Initiated by the Muang Loei district-chief officer and the community leaders of chaiyaphruek subdistrict. The members and committees of the club include inhabitants of 11 villages in Chaiyaphruek subdistrict. The chairman of the club was  the chairman of Chaiyaphruek Subdistrict Community Organization Council. At present the club has 4 E-Tag cars ready for used. In the end of year which was the high season there  were 3 E-Tag cars standby per day and 1 E-Tag car per day in the ordinary day. The fare was 40 baht each for both adult and child. The incomes from the fares were allocated 70 % to the driver and 30 % to the subdistrict headman and village headman of chiyaphruek subdistict club which supported Phuborbit E-Tag Car group, no any income was allocated to Phuborbit Tourism Promotion Club. After rided the E-Tag Cars, for reaching the first view point the tourists had to walk along the steep stairway about 120 meters

                The comparison of the management effectiveness of mountain tourism by E-Tag car: 1) the Phupapox Conservative Tourism Club had more management effectiveness than the Phuborbit Tourism Promotion Club;  2) the rules and management, The stakeholders participation, the inner burst, the beauty of tourist attraction and the route to mountain, and the tourist services center of the Phupapox Conservative Tourism Club were better than those of the Phuborbit Tourism Promotion Club. So the findings were consistent with the hypotheses;  3) the leaders of the Phuborbit Tourism Promotion Club had more experience than the leaders of the Phupapox Conservative Tourism Club. The finding was not consistent with the hypothesis; and 4) the state of E-Tag cars and the dirvers had no diffference between the 2 clubs. The finding was not consistent with the hypothesis.

                The suggestions for conservative tourism management by the communities are as follows: the communities had to cooperate with every involved organization, established the small size of the main responsible organization with commitment persons, and established the community forestry.