The Potential Management of the Tourist Attractions on Health Tourism Development in the Western Region

Abstract

                This research aimed to study the health tourism attractions and its potential in the western region on health tourism development in 5 provinces area of Thailand, which are Nakhon Pathom Province, Ratchaburi province, Kanchanaburi province, Phetchaburi province and Prachuap Khiri Khan Province. Using a qualitative method research to study on field survey by yourself. Study tourism factors, according to the dimensions of the health tourist attractions in 5 areas of western region, which are quality of tourist attractions dimension, tourist safety dimension, basic tourism fundamental dimension, tourism management dimension and tourists’ attractions dimension.

                The results revealed that there were 5 potential areas in western, that were 1. Mahasawat Community in Nakhon Pathom province has the potential of tourist attraction quality in the overall at a good level, 2. Lao Tuk Lak floating market in Ratchaburi province has the potential of tourist attraction quality in the overall at a moderate level, 3. Nong Rong Community in Kanchanaburi province has the potential of tourist attraction quality in the overall at a moderate level, 4. Nong Ya Plong Community in Phetchaburi province has the potential of tourist attraction quality in the overall at a good level and 5. Huaysatyai Community in and Prachuap Khiri Khan Province has the potential of tourist attraction quality in the overall at a good level. All of 5 areas are unique in natural resources and local culture. They are suitable for development to support health tourism according to the potential and linkage in all 5 destinations, the half-day, One day Trip and Two days one-night trip styles.