The Possibility to Combine Business Networking Groups (Cluster) and the Market Competition Situation of Woven Fabrics in Phetchabun Province

Abstract

                The objectives of this study are 1) to study the situation feasibility integration cluster business network of Hua-Daeng-Teen-Gan  Sarong  weaver in Petchabun province. 2) To study the market competition situation of the Hua-Daeng-Teen-Gan Sarong weaver business in Phetchabun Province. Methods of conducting research by studying and collecting data using questionnaires  and in-depth interviews from the Hua-Daeng-Teen-Gan Sarong weaver. In the district of Lom Sak and Lom Kao district, the number of 6 groups is the Tai Lom Ban Wai Weaving Group , Ban Wang Rong Ki Kratuk Weaving Group,  Ban Tio Cotton Weaving Group, Si Than Wang Ban Temple Weaving Group, Ban Phu Phak Sai Weaving Group and Ban Eelert Weaving Group. To analyze competitiveness using diamond models and using descriptive statistics to analyze the data, percentage (Percentage), frequency (average), standard deviation (S.D.)

                The overall study revealed that most weavers of Hua-Daeng-Teen-Gan Sarong weaver were 71 years and above, having primary education level, and reside in Lomsak and Lom Kao District. Their main occupation was housewife, earning 5,000-10,000 Baht per month. Most believe that their group is in the 2nd level; group that is exploring for direction which means that the group is still loosely formed, share similar needs and market opportunity, aiming at specific customer, and focus on improving product quality. These group are such as OTOP group who express the need to form group. The result of the study revealed that there is a possibility for forming group. A group of business clusters are in the direction of Seeking Direction. On subject of market competition, the sample report middle score on the question on competitiveness benefit from forming group, middle score in production means, and middle score in government support. The study on Hua-Daeng-Teen-Gan Sarong weaver competitive capacity showed that the overall state of related and supporting industry is good. Dye seller and silk seller agency shows good trends, Production means and quality improvement show improving sign. The demand of product also showed an increase as the capacity to produce still does not meet the demand. Market competition is rising, and government showed better support.