Illustrations to the Souvenir Product Creation of the Lao Khrang Ethnic Group

Abstract

                The objective of this academic paper was to present an example of an approach to applying the science of illustration design in order to create products to provide the benefits to Lao Khrang ethnic group, Phong Ma Duea Subdistrict, Nakhon Pathom Province.  Illustration is considered a communication tool with its potentiality to convey the meanings, emotion, feeling, beauty or present a desired story. In this regard, the illustration design can be extended to provide the benefits to society or community in a concrete way. In particularly, the illustration has been applied in design work of souvenir products to be used as souvenirs that reflect ethnic identity. Therefore, this article focused on discussing some examples of illustration design work created by students in Visual Design Department, Nakhon Pathom Rajabhat University and design scholars who were inspired by the identity of the Lao Khrang ethnic group in Phong Ma Duea Subdistrict, Nakhon Pathom Province towards the design and creation of souvenir products that can create added value, generate sustainable income for the community. Lastly, the design can also be a role model in creating design works for other communities.