Factors Influencing Electronic Commerce Entrepreneur’s Intention to Engagement in Parcel Delivery in Thailand

Authors

  • Wawmayura Chamsuk Lecturer, Major of Logistics Management, College of Logistics and Supply Chain, Suan Sunandha Rajabhat University
  • Patchara Phochanikorn Lecturer, Major of Logistics and Supply Chain Management, Faculty of Business Administration, Huachiew Chalermprakiet Unive
  • Ekachai Chaida Lecturer, Faculty of Humanities and Social Sciences, Rajabhat Rajanagarindra University
  • Teewin Narunart Lecturer, Business Innovation Management Program, Faculty of Management Science, Silpakorn University
  • Ananya Banyongpisut Lecturer, Major of Logistics Management, College of Logistics and Supply Chain, Suan Sunandha Rajabhat Universit

Keywords:

perceived usefulness, perceived ease of use, perceived social influence, perceived enjoyment

Abstract

The aim of this research was to investigate the factors influencing intention to participation in the service of parcel delivery business of e-commerce entrepreneur in Thailand. The participants were the people who follow channels in online social media. There were 384 peoples in this survey through an online approach. The responses were analyzed by statistical program to find the effects. The results showed that the relationship of the perceived usefulness, perceived ease of use, perceived social influence and perceived enjoyment factors that influences the intention to participation in the service of parcel delivery business of e-commerce entrepreneur in Thailand at 0.5 significance level. The perceived ease of use factor that influenced the intention of participating in the parcel delivery business of e-commerce entrepreneur in Thailand was the highest with a regression coefficient of 0.244. The perceived usefulness factor had a regression coefficient of 0.225. In addition, the perceived social influence factor had a regression coefficient of 0.198 and the perceived enjoyment factor had a regression coefficient of 0.147, respectively.

Downloads

Download data is not yet available.

Published

2022-06-21

Issue

Section

Research article