The Effects of Service Quality on Customer Satisfaction of the Amazing Thailand Safety and Health Administration (SHA) Hotel in Hat Yai District, Songkhla Province

Abstract

The objectives of this research were to study the factors of service quality that affect the satisfaction of hotel users who received the tourist hygiene standards (SHA) in Hat Yai district, Songkhla province by using non-invasive sampling method. probably by selecting a sample group according to the convenience of 400 people. The statistics used in the data analysis were descriptive statistics such as percentage, mean, standard deviation, and inferential statistics used to test the hypothesis, such as Multiple Regression Analysis. The results showed that most of the respondents were female, aged 20 - 29 years, single status, bachelor's degree. personal business career Monthly income 10,000 - 20,000 baht. The main purpose of the trip were for travel and relax, travel by their own vehicle, with friend and use the hotel service twice a year. The significance level at .05 including service quality. The aspect of giving confidence to customers the most, followed by the aspect of trustworthiness. Customer response the aspect of knowing and understanding the customer, and least of all, is the concreteness of the service.