Tourists’ Demand on Cultural Tourism Along the Thai Fabric Route in Loei Province

Abstract

The purpose of this research was to study the needs of tourists towards cultural tourism along the Thai fabric route in Loei Province. It is quantitative research. The questionnaires were collected both online and in 4 research areas, namely: 1) Thai Loei Woven Cloth Group, Ban Klang Pla; 2) Ban Kok Kok Cotton Weaving Group;  3) Ban Klok Folk Weaving Group; and 4) Learning Center for the wisdom of Chiang Khan people, Huan Ai Am, totaling 432 samples. The statistics used in the data analysis were percentage, mean, standard deviation.

The results showed that Most of the respondents were female, 51.16% were aged between 20-30 years, 75.00% were single, 91.90% were students, 63.19% had a bachelor's degree, 73.15% had income below 10,000. baht 62.96% and the demand of tourists towards cultural tourism along the Thai fabric route in Loei province, it was found that the respondents had the highest level of overall attraction desire (= 4.40, S.D. = 0.52), followed by the accommodation at the highest level (= 4.35, S.D. = 0.62) Tourism activities At the highest level (= 4.32, S.D. = 0.68) at the highest level (= 4.28, S.D. = 0.59) and access It was at the highest level (= 4.25, S.D. = 0.61), respectively. Furthermore, the pull factor of tourists in cultural tourism includes the good atmosphere and beautiful nature in the community, locals’ traditions, culture, and way of life; local identity, such as native language; and activities reflecting local wisdom.