A Study of Tourist’s Demand Factors Supporting Toward Glamping Tourism in Camping Area of Saraburi Province

Abstract

The purposes of this research were: 1) to study the factors affecting the demand for facilities in glamping tourism; and 2) to compare the demand for facilities in glamping tourism within Camping Areas of Saraburi Province. The population group in this study refers to Thai tourists who have traveled to camping areas in Saraburi province, totaling 400 individuals. The data collection tool utilized in this study was a questionnaire, and the statistical analyses employed included percentages, means, standard deviations, t-tests, and one-way ANOVA. The findings of this research indicated that: 1) the majority of tourists were male, aged between 20-40 years old, holding a bachelor's degree, and having a monthly income of 10,001-20,000 baht; 2) overall, the factors influencing the demand for glamping facilities in camping areas in Saraburi province were found to be at a high level, with management being the most significant factor followed by accommodation and amenities; and 3) the comparison of tourist's demand for glamping facilities in camping areas in Saraburi province revealed differences in income, resulting in differences in the level of demand for glamping facilities.