Components of Tourism Destination Influence Community-Based Tourism Demand: A Case Study of Baan Tad Hai, Tumbon Khok Muang, Amphoe Non Sang, Chang Wat Nong Bua Lum Phu

Abstract

This research aimed to study the components of tourism destination influence community-based tourism demand: A case study of Baan Tad Hai, Tumbon Khok Muang, Amphoe Non Sang, Chang Wat Nong Bua Lum Phu. This study is quantitative research that involves questionnaire from 400 tourists who traveled in Nong Bua Lam Phu province. The statistics used for data analysis are percentage, mean, and standard deviation.

The results of this research show that, the external factors influenced the travel needs for tourism destinations that are managed by community found that survey respondents gave the average attraction factor at a high level (= 4.16); the average accessibility factor at a high level (= 3.82); the average amenity factor at a high level (= 3.84); the average activity factor at a highest level is (= 4.58); the average accommodation factor at a high level (= 4.07); the average advertising factor at a high level (= 3.66) and lastly, the average administration factor at a high level (= 3.70).