Tourism Behavior of Thai Tourists Affecting the Decision to Participate in Surfboard Activities in Phang Nga Province

Abstract

The objective of this research was to study travel behavior of Thai tourists who decided to participate in surfboard activities in Phang Nga province. The sample group used in this research was Thai tourists who participated in surfboarding activities in Phang Nga province, with experience participating in surfboarding activities at least once and not more than 5 years total 400 people by using the method of non-probability sampling by purposive sampling and convenience sampling, the instrument used to collect data was a questionnaire and statistics used in data analysis were frequency, percentage, mean, standard deviation, and One-Way ANOVA : F-test.

The results showed that most of the respondents participated in surfing activities in Phang Nga because the water level and waves were suitable for their surfboarding skills. Participated in surfing activities 2-3 hours a day and 2-3 days each time they came to Phang Nga using a Shortboard type device Participate mostly in Surfboard Events, Participate in Surfboard Events with friends/colleagues and attend Surfboard Events during Q3 (July - September), and for the results of the hypothesis test, it was found that tourism behavior in terms of reasons for participating in activities, number of days participating in activities, types of participating in activities and people participating in activities were different affecting the decision to participate in surfboarding activities of Thai tourists in Phang Nga province were significantly different at the .05 level.