Souvenir Products from Identity of Loei Rajabhat University: Guidelines for Designing Prototype Products Based on Soft Power Concept

Abstract

The purpose of this academic article was to investigate the guidelines for designing souvenir products based on the concept of identity and soft power.  Documentary study and experiments using the concept of identity and soft power were used for studying. The data was collected from documentary study, meeting, and interview with the target group totaling 55 informants. The obtained data was analyzed using content analysis. The results of the study to find out the guidelines for designing souvenir products from the identity of Loei Rajabhat University showed suggested that the university should assign the organization inside the university to be responsible for organizing activities, solving problems, creating identity of the souvenir products by applying the concept of Soft Power for the operation with the participation processes of the staff of the university. The experiment results of souvenir product development revealed that blue and pink colors were used for creating the identity in graphic work. The colors and shape could enhance the soft, mild, and unity feeling. For the shapes of the products, the design was inspired from the concept of architecture, and patterns were created from the concept of independence expressed through curved lines relatively connected together. The criticism on prototype products created from the university identity was found that both concepts and designs of the products were appropriate.