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Chiang Dao district in Chiang Mai province is located nearby two food safety districts however Chiang Dao is not a member of Chiang Mai food safety network. Therefore, this paper applies a choice experiments to estimate the willingness to accept of farmers for reducing the use of agrochemical inputs in their fields. The four attributes are identified including use of chemical fertilizer, chemical herbicide, chemical insecticide, and compensation. The empirical results found that less than 1500 baht / rai / year of compensation may encourage farmers to reduce agrochemicals use in their farms. These amounts of compensation are not only encouraging farmers to reduce agrochemicals use but also causing the positive effects to farmers and consumers health as well as environments
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