Main Article Content
According to The Stock Exchange of Thailand, the individual investor group is the highest trading volume among investor types. Their trading volume has been increased continuously as a result of the advanced in technology and the growth in capital markets. This research aims to study the attitude towards stock trading of individual Thai investors by using qualitative research method. Data were collected using the Projective technique in term of Cartoon Test method. Population is individual Thai investors. By employing purposive sampling, individual investors were divided into several groups including an undergraduate student group, master student group, working people group and retirement people group. Data was analyzed by using content analysis. The results found that the convenience in gaining information, investment cost, the knowledge, the understanding of the investment have crucial impact on attitude towards stock trading of individual Thai investors in different groups.
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