Pottery Identity of the Noi River Kiln to the Designing Application on Singburi Province’s Packagings

Abstract

This research objective is to investigate the identity of pottery at Noi River Kiln of Singburi Province on packaging application for chili paste. The samples were 400 people and visitors in Sing Buri to obtain the identity and opinions on the packaging: they were 7 manufacturer groups with chili paste , packaging design professionals and marketing professionals. Research tools were focus group and open-ended questionnaires, both before and after design, to evaluate the appropriate product design, then created prototype for the market test by evaluating consumers’ opinions about the new packaging. Qualitative data were descriptively analyzed. Quantitative data were analyzed by computer statistical basis. The research results found that1) history information of Sing Buri Province on unique style of 4 ears pottery jars can be used for the packaging of chili paste; they are shapes, patterns, colors. 2) Appropriate forms can preserve the quality of the chili paste. Consistent with the needs of consumers, such as glass bottle container and plastic bottle, 3) attached sticker label and packaging have 3 plastic type containers. The most comments for the packaging were suitability to protect the product quality from damage, packaging with descriptive information, facilitating in transportation conveniently, respectively. The most acceptance of group target conditions is the real selling point. Price value, identity, beauty of the composition, sale, and marketing are at a high level.