German Perspectives on Thai Behavior in Cultural Dimensions

Authors

  • Teerapat Bunyarit Humanities and Social Sciences Faculty, Prince of Songkla University, Pattani Campus
  • Supaporn Suwanopas Humanities and Social Sciences Faculty, Prince of Songkla University, Pattani Campus

Keywords:

Cross-cultural communication, Cultural dimensions, German perspectives, Thai behavior

Abstract

       The research, titled "German Perspectives on Thai Behavior in Cultural Dimensions," aims to 1) Examine German cultural perspectives on Thai behavioral characteristics, 2) study and compare communication patterns and expression of opinions between Thai and German cultures and 3) Investigate the differences in time management and planning dimensions between Thai and German cultures. This qualitative research employed in-depth interviews using a semi-structured format via online communication platforms such as Line and WhatsApp. Participants were selected through purposive sampling, consisting of two groups: 6 German teachers teaching the German language in Thailand and 5 German nationals married to Thai women. The data were analyzed according to the cultural dimensions’ frameworks.

       The research findings reveal that (1) The majority of German teachers working in Thailand have been in the country for less than 3 years, while most German nationals married to Thai partners have lived with their Thai spouses for over 10 years. (2) Thai people's indirect expression of opinions is perceived as potentially leading to misunderstandings and communication avoidance. Nevertheless, the participants understand such communication as part of Thai culture that helps reduce conflict. (3) Thai characteristics that received appreciation include generosity, helpfulness, optimism, peacefulness, and family dedication. (4) Characteristics that Germans view negatively or deem difficult to understand include lack of punctuality, indirect expression of opinions, absence of long-term planning, and certain traditions or social structures such as the emphasis on dowry and respect for elders.

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Published

2025-06-30

How to Cite

Bunyarit, T. ., & Suwanopas, S. . (2025). German Perspectives on Thai Behavior in Cultural Dimensions. Suan Sunandha Asian Social Science, 19(1), 27–39. retrieved from https://so05.tci-thaijo.org/index.php/ssajournal/article/view/276759

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Section

Reseach Articles