The Influence of Organizational Culture and Innovation on the Competitiveness of Thai Leather Industry

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สุรชาติ ชื่นโชคสันต์
ผศ.ดร.สมเดช รุ่งศรีสวัสดิ์
ผศ.ดร.บัณฑิต ผังนิรันดร์


The objective was to study (a) types of the organizational culture, (b) the levels of organizational culture, innovation, and competitiveness, and (c) causal structure model of competitiveness of Thai leather industry. The quantitative part of the research used questionnaire technique to collect data from 243 respondents, who were working in leather industry in Thailand, and the data collected were further analyzed using specialized statistical application. For the qualitative part, in-depth interview were used to collect data from leather business operators, leather specialists, and independent scholars. Findings revealed that the culture in Thai leather industry was focused on unique organizational strategies, employee engagement, teamwork, and leadership, success factors, human resource management and organizational uniqueness. The organizational culture was found to be at high level. Results from causal structure model in accordance with the hypothesis revealed that organizational culture had positive direct effects on organizational innovation but not on the competitiveness, and only innovation had positive direct effects on competitiveness, while it was also found that organizational culture and innovation in combination could predict the level of competitiveness of Thai leather industry well.

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