The Effects of Lecturer Engagement and the Antecedents on the Lecturers’ Perception of Rajabhat Universities’ Competitiveness

Abstract

The objectives of this research were to study: (1) effects of the management of talent lecturers on their retention, engagement and perception of the university’ competitiveness; (2) effects of the retention of talent lecturers on their engagement and perception of the university’s competitiveness; and (3) effects of the engagement of talent lecturers on their perception on the university’s competitiveness.

This research employed a mixed research methodology. A quantitative research was used as the main method and a qualitative research method was to support and confirm the research results. In the quantitative research, the sample consisted of 600 lecturers from universities in the Rajabhat group. Data were collected with the use of a questionnaires and analyzed with a structural equation model. The qualitative data were collected through in-depth interviews with 18 informants. The research findings showed that the management of talent lecturers had an influence on their retention and their perception of the university’s competitiveness. In addition, the retention of talent lectures had an influence on their engagement and their perception of the university’s competitiveness, and their engagement had and influence on their perception of the university’s competitiveness. However, the management of talent lecturers was found to have no influence on their engagement. The findings of this research can be used to apply in the management, retention and engagement of talent lecturers as well as to create their perception of the university’s competitiveness.