Lifestyle and Line Communicative Innovation in Smartphone’s Usage Behavior of Undergraduate Students in Phitsanulok Province

  • Akkarong Punpong Lecturer in Communication Arts Program Faculty of Management Science Pibulsongkram Rajabhat University
  • Phitchayaporn Prakrongjai Lecturer in Communication Arts Program Faculty of Management Science Pibulsongkram Rajabhat University
  • Sikarint Kongsong Lecturer of Economics Program Faculty of Management Science Pibulsongkram Rajabhat University
Keywords: Lifestyle, Communicative Innovation’s Usage Behavior

Abstract

The main objective of this research was investigate the demographic lifestyle behavior and relationship of line Communicative innovation in smart phone’s usage behavior of undergraduate students in Phitsanulok Province from 400 students. The data were analyzed by 1) Descriptive statistics and 2) Factor Analysis. 3) In the part of Inferential statistics to determine was Pearson’s Correlation coefficient. The result indicated that : The three types of lifestyle such as activities behaviors and opinions can be categorized in 6 factors it was 1) Computer Technology’s factors 2) Entertainment’s factor 3) The tasteful luxurious and comfort’s factor. 4) Health and beauty’s factor 5) Education Family and Living’s factor and 6. Public Social Activities Factors 5 sides of lifestyle excepted Public Social Activities Factors had related with the behavior in the reason using the Application: Line, the frequency to used Application: Line and average time per day to used Application: Line significantly.

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Published
2020-03-27
Section
บทความวิจัย (Research Articles)