The Development of Learning Activities Using Social Media in Combination with Brainstorming Techniques to Promote Media Literacy for First Year Undergraduates Sukhothai College of Dramatic Arts Bunditpatanasilpa Institute Students

Abstract

The purposes of this research are 1) to create and find effective learning activities using social media in combination with brainstorming techniques and to promote media literacy for the 1^st year undergraduates according to criteria 75/75 2) to try out learning activities using social media and brainstorming techniques to promote media literacy of the 1^st year undergraduates. The research was conducted in 2 steps which were; Step 1: Making and finding effectiveness of learning activities using social media in conjunction with brainstorming techniques to promote media literacy for the 1^st year undergraduates. The researcher created a total of 6 learning activities and presented to 5 experts to consider the appropriateness of the various elements of the activity by bringing all activities to efficiency with the 1^st year undergraduates, semester 2, academic year 2020, Suphanburi College of Dramatic Arts, Bunditpatanasilpa Institute, Ministry of Culture. There were 3 experts to verify the suitability of language and time. Then the trial was applied to 9 students of the 1^st year undergraduates, semester 2, academic year 2020, Chiangmai College of Dramatic Arts, Bunditpatanasilpa Institute, Ministry of Culture, and to 35 students of the 1^st year undergraduates, Semester 2, Academic Year 2020, Lopburi College of Dramatic Arts, Bunditpatanasilpa Institute, Ministry of Culture to find the effectiveness of activities according to the criteria 75/75. The tools used in step 1 was the learning activities of social media using together with brainstorming techniques to promote talent in media literacy for the 1^st year undergraduates, in step 2 Activity Trial of sample groups which were 30 first-year undergraduates, Sukhothai College Dramatic Arts, Bunditpatanasilpa Institute, Semester 1, Academic Year 2021 obtained by selecting a specific purposive sampling. The research pattern was One Group Pretest-Posttest Design. The research tool was the measurement test for knowledge and media literacy. There also  was the media literacy assessment analyzing  the data ; finding the Mean, Standard deviation and Dependent t-test. The research results were found that 1) For learning activities by using social media in combination with brainstorming techniques could promote talent In media literacy of the 1^st year undergraduates, there were six key processes as the following: step 1 was problem setting, step 2 was issue consideration, stage 3 was justification for support, step 4 was participating in online commentary, step 5 was summarizing solution and step 6 was storing knowledge online. Experts estimated that it was highly appropriate at ( = 4.24, S.D. = 0.55) and when being tested the effectiveness, it was at 80.17/78.10. 2) Media literacy after learning was significantly higher than before at the level of .05