Purchase Intention of Innovative Product Internet of Things (IoT): Smart Plug
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Abstract
The objective of this research were to determine factors affecting Purchase Intention of Innovative Products Internet of Things (IoT) for residence conceptual (Smart Plug) framework was based on Value-based Adoption Model and Technology Acceptance Model. This quantitative study used questionnaires for data collection. The samples were obtained through a quota sampling technique that was applied to select 653 users in Bangkok and the Metropolitan area. Data were analyzed by Structure Equations Model (SEM). Results revealed that the factors affecting purchase intention of Innovative Products (Smart Plug) with statistical significance consisted of product Information, product quality, and product price except for functional value. Additionally, the results show that brand awareness, entertainment, informativeness, customization and irritation on the internet do not significantly positively. The research contributions can be to guide service users in the decision to use products. It is information for entrepreneurs to build their strengths to create a competitive advantage current era.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสาร สักทอง : วารสารมนุษยศาสตร์และสังคมศาสตร์ สถาบันวิจัยและพัฒนา มหาวิทยาลับราชภัฏกำแพงเพชร
ข้อคิดเห็นใดๆ ที่ปรากฎในวารสารเป็นวรรณกรรมของผู้เขียนโดยเฉพาะ ซึ่งมหาวิทยาลัยราชภัฏกำแพงเพชรและบรรณาธิการไม่จำเป็นต้องเห็นด้วย
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